Last Updated: 22 October 2026

At Fruity Vapes.co.uk (“we”, “our” or “us”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, create an account or purchase products from us.

By using our website, you acknowledge that your personal information will be handled as described in this policy. Where required by law, we will obtain your consent before processing your information.

1. Information We Collect

We may collect the following types of personal information when you use Fruity Vapes.co.uk.

Personal and Contact Information

  • Full name.
  • Billing and delivery address.
  • Email address.
  • Telephone number.

Order and Transaction Information

  • Products purchased and order history.
  • Payment status and transaction references.
  • Delivery details and order-related communications.
  • Refund, return and customer service records.

We do not ordinarily store complete payment card details on our website. Payments may be processed securely by third-party payment providers.

Account Information

If you create an account, we may collect your username, account details and authentication information necessary to manage your account.

Technical Information

When you visit our website, we may collect information such as your IP address, browser type, device information, pages visited and interactions with our website. Cookies and similar technologies may also collect information, subject to applicable consent requirements.

Communications

We may retain information you provide when contacting us about an order, requesting assistance or submitting feedback.

2. How We Use Your Information

We use personal information for legitimate business purposes, including:

  • Processing and fulfilling orders.
  • Arranging delivery and providing order updates.
  • Processing eligible refunds, returns and exchanges.
  • Responding to customer enquiries.
  • Managing customer accounts.
  • Detecting and preventing fraud, abuse and unauthorised transactions.
  • Maintaining website security and improving website functionality.
  • Meeting legal, accounting and regulatory obligations.
  • Sending promotional communications where permitted by law and, where required, with your consent.

We will not use your personal information for purposes incompatible with the purposes explained in this policy without an appropriate legal basis.

3. Our Lawful Basis for Processing

Where UK data protection law applies, we process your personal information using one or more of the following lawful bases:

Contract: To process your orders, arrange delivery and provide customer support associated with your purchases.

Legal obligation: To comply with applicable tax, accounting, consumer protection and other legal requirements.

Legitimate interests: To maintain website security, prevent fraud, manage our business and improve our services, where these interests do not override your rights.

Consent: Where you have given consent for activities such as certain marketing communications or non-essential cookies.

You may withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing that took place before consent was withdrawn.

4. Sharing Your Information

We may share relevant information with trusted third parties where necessary to operate our business, including:

  • Payment providers: To process payments and refunds.
  • Delivery and courier companies: To deliver your orders.
  • Website hosting and technology providers: To maintain our website and systems.
  • Analytics and advertising providers: To understand website performance or support advertising, where applicable and subject to relevant consent requirements.
  • Professional advisers: Such as accountants, legal advisers and insurers, where necessary.
  • Authorities and regulators: Where disclosure is required by law or necessary to protect our legal rights.

We do not sell your personal information to third parties.

Third-party providers may process information in accordance with their own privacy policies and contractual obligations.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support essential website functions, remember preferences, maintain shopping basket contents and understand website usage.

Cookies may include:

  • Essential cookies: Required for core website functionality, such as checkout and account sessions.
  • Preference cookies: Used to remember settings and preferences.
  • Analytics cookies: Used to understand how visitors interact with our website.
  • Advertising cookies: Used to support relevant advertising and measure campaign performance.

Where required by UK law, we will obtain consent before placing non-essential cookies on your device. You can manage your preferences through our cookie settings and your browser controls.

Disabling certain cookies may affect website functionality.

6. Marketing Communications

We may send you promotional emails or messages about products, offers and updates where permitted by applicable law.

You can opt out of marketing communications at any time by using the unsubscribe link in an email, where available, or by contacting us.

We may continue to send essential service communications, such as order confirmations, delivery updates and important account notifications, even if you opt out of marketing.

We will comply with applicable rules governing electronic marketing and consent.

7. Age Restrictions

Fruity Vapes.co.uk sells products intended for eligible adults. Our products are not intended for children.

We do not knowingly collect personal information from children in circumstances where doing so would be unlawful. We may use age-verification measures where appropriate or legally required.

If we become aware that personal information has been collected unlawfully from a child, we will take appropriate steps to address the issue.

8. How We Protect Your Information

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration and disclosure